E-commerce conversion means the statistics of visitors, who enter your online store and purchase their desired things from your store. So, the conversion rates show the total numbers of visitors who click on the advertisements of any products and complete the entire action as a consumer.
For instance, while the e-store owners invest in an ad campaign on social media, they send messages about the advancements of that to a large number of audiences. Suppose, 10,000 visitors have noticed the ad and from among those, 400 visitors click on the ad, it makes a conversion event. Thus the ad campaign becomes successful with a specific conversion rate. The estimated conversion rate reaches 400/10000 = 4%.
What Is The Importance of Conversion Rate?
As an owner of an online E-commerce business, you must need a monthly or annual assessment report of your marketing campaigns because the success of marketing campaigns ensures a high ROI for your business.
Conversion rates measure the success of marketing campaigns. So, for your marketing team conversion rate is like an exam, through which they can determine the level of effective branding. A high conversion rate indicates the huge number of visitors who spend time on your online store. Similarly, a low conversion rate means your marketing strategies need to be optimum in the interest of the growth and revenue of your businesses.
Based on the conversion rate your marketing executives can deploy fruitful strategies to meet the revenue goals of an online store. As a positive outcome, a huge amount of conversion rate leads to app installations. And in the next level of campaigns, the marketing team can analyze the methods to lead the interests of app installation to the in-app purchase. And the successful transformation of app installation into in-app purchases ensures revenue for your e-commerce businesses.
The Powerful Strategies To Boost The E-commerce Conversion Rates
- Add HD Quality Images & Videos On Product Pages
Before you direct your SEO executive to recommend the design of product pages, you must think of being a visitor. Because being a user you can justify the parameters of attractions on the product pages. Your designers must be careful about the representation of product images or videos because in the cases of online purchase the visitors can not touch the product. So, the detailed presentation of the products will assure the customers about what they are going to purchase.
So, top-notch visualization of product pages always increases your conversion rate.
- Free Shipping Facility
If you are a start-up, then always keep in mind the standard, which consumers get from E-commerce giants. Free shipping always reflects an affirmative appeal to the intended consumers, as they get this facility from reputed online stores. Consumers take free-shipping facilities as an absolute way to buy a group of things. So, set a fixed range of billing amounts on which the customers can get a free shipping facility. This strategy will convince your customers to buy multiple things from your store.
Therefore, it is one kind of powerful psychological game. Along with a free shipping facility, you can slightly increase the range of product prices. It will cover up the extra investment on the free shipping facility. Thus, you can also expect the buyers will add multiple products to their carts.
- Declaring Coupon Codes For A Certain Period
While you offer coupon codes for a limited time, the visitor’s mindset will be convinced to purchase within a certain time. So, this strategy will help you to grab a huge amount of customers for a certain time.
- Interactive & Simple E-commerce Checkout Process
Never make your checkout process lengthy and complicated. While the buyers face a lot of tangled criteria for payment, they can change their mindset to search for the product from another online store. So, the best thing you can do for your customers is create a single page checkout process along with drop-down functionality. This type of checkout page integration plays a vital role to retain the patience of the buyers. And they will buy products from your online store with minimum effort.
All these methods will help you to get the best results to boost the conversion rate. And you will get the best ROI driven revenue from the campaign ads investments. Common Thread Collective has a huge reputation to guide your company on how to integrate the profit-making marketing architecture using multiple channels. This firm leads your marketing prosperities to sustainable growth under an optimized focus on combined channels.