Your exposure to the market determines how well you are able to generate traffic to your site. This traffic can be gathered by utilizing the benefits of social media platforms such as Instagram. These social media platforms have all the traffic you need for the best business experience. The vast number of individuals who make use of this platform on a daily basis can serve as the best link in generating the needed leads for your site traffic and sales.
At the time of writing this article, there are over 1 billion people on Instagram who are sharing beautiful visuals such as breathtaking videos and amazing photos with captions and are ready to watch any type of video just to be entertained. Being a social media platform which leverages the power of visuals for communication and connecting accounts, Instagram can be a very good platform for digital marketing. In this article, we shall take you through a step by step approach on how placing Instagram in your digital marketing is one of the best decisions for your advertisements.
- It increases your visibility:
With a user database of 1 billion and still counting, Instagram is the best social media platform for placing adverts after Facebook. The use of #tags can increase your visibility and make you trend within seconds. All you need to do is ask your followers to upload their posts with the same #tag and you are good to go.
- It gives you a chance to communicate with all your clients and have their feedback:
Instagram by making a provision for comments and likes makes it possible for your clients to interact with you. It gives you the chance to know how your client feels about your services and how you can likely improve on it to make them more engaged. By engaging your clients you can build a stronger relationship which will lead to more sales.
- The visuals make it possible for you to share videos and targeted ads where people can see them:
The use of visuals such as graphics makes Instagram the best advertising platform since you can upload your products and its description at the same time. Through this, you can redirect all inquiries to your website and thus, increasing the total amount of traffic received on a daily basis. Instagram makes it possible for you to upload your business elements such as logo and business cards.
- It has the right amount of traffic:
About 12% of the entire world population i.e. about 2 out of every ten people are on Instagram. This vast traffic is at your disposal. Placing your adverts on Instagram is equivalent to placing your product on the busiest road on earth where every passer-by is forced to take a look at what you offer.
It is the best avenue to carry out market-oriented research by knowing what appeals to your audience and how to satisfy their needs. You can take a look at your competition and know their strengths and weaknesses in other to create your own marketing strategy.
Instagram is still gaining grounds and with time, its traffic will equal that of Facebook. The more registered users on the platform, the higher the number of business prospects.