You’ve heard the hype about blogging, and you have some ideas of your own mulling around in your head. The question is, are any of them viable? Choosing the right idea for your blog is the most crucial step but also the most difficult.
Why do you want to blog?
Do you want to blog for profit, or is it for fun? Perhaps you want to create an educational blog teaching people something new, or maybe your blog will link to an online store. Understanding what you want is crucial to choosing your niche.
On top of that, blogging is something that takes time and commitment. You want to choose something that is popular but that you also enjoy. If you are vegetarian, then obviously a blog on cooking meat dishes is not going to keep you blogging. Research high demand blog topics and see if any resonate with what interests you.
If you have decided that you want to blog for profit, then to save you time and guide you in the right direction, start your search with the “Best blog niches 2020“. You will be able to quickly see which niches are the most popular right now, instead of thinking of a niche and then trying to figure out if it’s a popular one.
Research your niche
When choosing a niche, you want to understand your competition. So, see what other blogs out there have the same topic as you.
Here are a few tips on how to find blogs in your niche:
- Google – A simple search will give you two pieces of information. One is whether there are many blogs on the same topic, and the second is the most popular.
- Google rankings – these show you how popular a specific keyword is. For example, if you are interested in online casino strategies, it will show you how popular that phrase is in a particular region and the top-ranking sites which have that niche phrase.
- Twitter & Facebook – Most Twitter and Facebook accounts are an extension of an existing website. If a potential competitor’s blog is on either of these two platforms, check out how popular the topic is by the number of followers the account has.
Finalize your idea
So, you’ve researched and brainstormed. Now, you have chosen a particular niche that you feel is interesting to both you and other people. Now, it’s time to get blogging, right?
Almost. First, you need to sit down and expand on your niche. That might sound counterproductive, as you were told to narrow it down earlier.
Say that you have decided to make an informational site specializing in gambling online. You realize that gambling is a vast market, with many smaller markets under the primary topic.
Your niche now needs to be expanded, so you know what has to be covered in your blog. You might think that the blog will inform people how to play poker, blackjack, craps, and more.
But, what about other parts of online gambling that might not fit into the traditional sections? People might be looking for information on online Bingo Canada, or online Wheel of Fortune Canada, which you might miss if your blog only has traditional game information.
Sit down and write down all the main subjects in your niche, and then segment those into smaller sections and markets. Our casino expert, Kevin N.Cochran, has years of experience in marketing within the casino sectors.
He will confirm that gambling online can cover topics about sports betting, casino games, as well as live dealer games. Your readers will want information on all of them. Writing it down will give you a clearer overall picture of how to design your blog.
It’s easy to come up with an idea, but it is not as easy to come up with one that everyone else would enjoy too. The most important part of starting a blog is the idea, and you should take care and as much time as you need to research the perfect one.
Not only should it be one that other people are interested in, but also one that will keep you engaged. No one is going to spend hours blogging on a topic they hate or that readers aren’t interested in reading.