Gone are the days of reading lengthy messages or texts. In the era of videos, the whole thought process of digital marketing has changed. Making videos is not that costly these days, and that’s the reason why the majority of online businesses, including small ones, are after this trend. Well, you don’t require any team of experts or professional videographers’ help to make a video for your brand. A video editing tool is more than enough to get your work done.
Considering the constantly growing competition in video marketing, the task of producing unique content every time can become extremely daunting. But, if you follow some vital tips and tricks, the results can be easily achieved.
So, if you are an owner of a small business or brand who has still not tried video marketing, we have some great tips for you to kickstart your video marketing process. These simple tips will help you create impressive and high-quality content to boost traffic and increase viewership.
- Make a story
The secret to successful video content is the story behind it, and the story should be creative. Video marketing is all about generating engaging content that catches viewers’ attention. Therefore, you must be able to think out of the box and present viewers with unique yet connecting video content. It is vital that the viewers should be able to relate to your video and would want to know what happens next? That way, if your storyline is attractive, it will help you increase your ROI.
Besides, you should also take care that your video should not be too sales-oriented. Instead, it should have all the information about your brand and the product you want to sell. Creating behind the scenes, showcasing your history and work ethics in a smart way to introduce your product and services. Plus, storylines based on fun elements and emotional content also makes sense to keep the viewers engaged.
So, put your best foot forward when it comes to the storyline. Think like a viewer and analyze what they expect to produce compelling video content while keeping it short, sweet, and crisp.
- Repurpose your content
When we say repurpose your blog posts, it doesn’t mean that you need to generate new content every time for your videos. At times, playing around with old and popular blog posts can make a huge difference. Repurposing is a process in which you transform your old and popular blog posts into videos. The whole purpose of doing this is to attract new audiences and recycle the content which already did well. When you repurpose your old and famous posts into a video, it offers those viewers an opportunity to see your video content who earlier skipped it due to not being in video format.
To convert your blog posts into videos, we recommend using a video editor capable of easily transforming your written posts into videos. Such video editors are equipped with artificial intelligence to automate your video creations using RSS feeds or blog posts. The conversion process works by summarizing the content and matching the scenes using suitable videos, music, and images. Moreover, you are allowed to blend all the videos with your branding while making it look even more appealing.
- Using videos on your landing page
Undoubtedly no other marketing strategy can beat video marketing in terms of engagement and traffic. Therefore, if you include a video on your business’s landing page, it can help enhance the conversion rate. When you add any video to your landing page, it drives the users to go through the same, which in return helps to communicate your message even more effectively. Doing so additionally adds to the time spent by the user on your page.
The video you plan to post on your landing page must be of high quality and featured with an attractive thumbnail image. Also, don’t forget to keep the video content highly engaging to keep the viewers entertained, which might help drive sales without putting in much effort.
- Go live!
The most effective communication is the one that happens face to face. When you interact with your audience via live sessions or speak to them directly, it builds a deep connection and encourages engagement. With the help of a live streaming session, you can touch base with your customers anytime and at any place. Many social media channels such as Instagram, Facebook, YouTube lets you go live and connect to your viewers conveniently. Conducting such sessions adds a sense of loyalty and convenience to them to know more about your brand.
You can carry out live Q & A sessions, feedback sessions, etc., to chat with your viewers in real-time and make them feel important by offering them an interactive and informative experience.
- Make a teaser video
You don’t want your audience forgetting your brand. Therefore, if you present them with something exciting that can spark their interest, it can help boost your brand’s image and increase sales. With the help of a teaser video, you can keep the interest of your audience alive while generating curiosity to know the in and out about the product you want to introduce or sell.
But remember that the teaser that you want to make should be short, crisp, and effective. You can think about conducting a small contest about your teaser video by asking the audience any question or making guesses at the end to encourage engagement and get expected returns.
So, these are the basic five tips that you need to keep in mind to succeed in video marketing. In addition, we would also like to share one bonus tip that will help you create not just high-quality and engaging video content but also one that can be seamlessly seen on any mobile or desktop device.
Bonus tip: Content optimization
Most people prefer to watch content on their mobiles. Therefore, the video that you want to create must be friendly with all sorts of devices. For the same, ensure to use bold, clear, and readable text. Plus, if you are making a product review or product description video, add many close-up shots to it to easily catch the viewer’s attention.
Whether you own a small or a large business, video marketing is a must. Creating a video might sound easy to some, but a few small mistakes can ruin your effort. But, if you will follow the simple video marketing tips mentioned here, be rest assured to witness great changes when it comes to engagements and returns.